Tag: marketing

How You Can Successfully Market Your Dispensary on Social Media

It’s no secret that social media stands out when it comes to digital marketing. Due to its strong impact and power, social media requires considerations of its own. Federal illegality and Schedule I designation have made social media platforms to forbid paid cannabis advertising.

As a result, you have to get innovative and creative for your cannabis dispensary to gain mileage and attract sales through social media. Don’t use it as a reason to be discouraged as marketing opportunities are getting better with the growth of the industry and these platforms will adjust to the changing laws.  Here is some insight into using social media to marketing your dispensary.

Luckily, in this article, I will give you an insight on how you can make out of the social media platform without spending a dollar on advertising. Since there are many public platforms of social media, I will only give a quick rundown of the most used channels herein below:

How You Can Successfully Market Your Dispensary on Social Media

1. Facebook

It is the largest platform that offers vast options and allows integration with other channels of social media. The best way is to equivalent your Facebook page to your website. Think of it as a smaller site. It, therefore, becomes your site’s mini version. Post all the information valuable to your audiences such as contact, location, services, photos, news update, office hours and days, and articles.

2. Twitter

An amazing fact with Twitter is that you get to message in real-time. It doesn’t matter whether you post the message in text form, as video links or images. Twitter allows you to share 140 characters at once. Embrace the opportunity and post deals, updates, answers to questions, and your products.

3. Instagram

Since Instagram is image-driven, it has won hearts of the larger cannabis community. An account with Instagram is, therefore, a must have. Take the best photos of your cannabis products, the entire dispensary and anything else that pertains to your brand and share it with your audience.

4. YouTube

It consists of marketing by use of videos. Though YouTube requires a budget and bandwidth, which you may not have now, it is advisable to set up an account with your brand name to avoid a competitor in your field from registering it first. In future when you get ready to video market, you can go back and use your trademark’s YouTube Page.

5. Google+

Each post in Google+ has a unique URL. If you can write the content of your cannabis dispensary with optimized search engine (SEO) keywords, then they will rank high in search engines. The posts will be visible to many people who will, in turn, buy your products.

Though we have a vast of social media platforms, the above channels are among the most modern and efficient. Devote your time to set up accounts and register with a few if not all. Post the same message in a different version to all your platforms for a greater impact. Within a short time, you should be able to enjoy the fruits of your efforts.

Marketing Marijuana is Different and How to Make It Work for You

As more and more states start to legalize marijuana both for medical and personal use it creates a new market and a new business opportunity for entrepreneurs.  You only have to look at the success in Colorado to understand just how much money there is to be made.  If you want to be a brand that stands out in this market and to last well into the future you need to understand how marketing marijuana is different and how to make it work for you.

Remember the Laws and Regulations

Even among the states where recreational cannabis is legal there are different rules and regulations about how you can advertise.  You need to know these laws backwards and forwards.  You don’t need to be slapped with a fine or lose your business because your marketing campaign advertised where it wasn’t supposed to.  Before you begin any campaign learn the law or work with a marijuana marketing agency who is familiar with the rules.

Marketing Marijuana is Different and How to Make It Work for You

It Starts with a Conversation

Like marketing for any product you’re going to start by having a conversation.  For decades the marijuana industry had a large and vibrant underground community that was instrumental in bringing about legalization.  You need to be able to tap into that community.  Many of these advocates are sharing information in blogs, social media and on forums.  You need to be able to create content that is relevant and interesting to them then promote is across all these platforms.

Interact and Listen to Your Audience

Forums and social media give you a chance to regularly interact with customers and find out exactly what they want from you.  What your competitors are doing better than you and you can build a pretty loyal customer base if you handle this right.  Keep in mind that many cannabis users are about a lot more than just the high, they are interested in medical applications too.

Stand Out and Be Different

Every marketing campaign is about differentiating your business from that of the competition and you should look into new marketing platforms and channels.  Put out content that your audience wants.  Don’t forget that cannabis advocates are more than just stereotypical stoners.  Cater your marketing campaigns around these people as well.  Appeal to the broadest audiences that you can and ditch the clichés like “ganja” you can still have an extremely creative campaign without resorting to stereotypes.  Always keep in mind the laws concerning advertising in your state.

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